Happy Friday Suvskiers. Tonight’s newsletter will be a little different than the last seven editions we’ve done - we want to share the brand’s journey with you. Starting a business, especially in the competitive world of athleisure, is no small feat. It’s a mix of creativity, hard work, and an unshakeable belief in your vision. Suvski didn’t happen overnight – it began with a spark of inspiration, a vision for fashionable yet functional activewear, and a drive to fill a gap in the market.
The journey to build Suvski has been as rewarding as it has been challenging. It starts with creativity – long hours sketching designs, curating fabric samples, and imagining how each piece would look and feel when worn. Then comes the execution – sourcing ethical production in Bali, planning logistics to bring the pieces to Canada, and crafting an experience for customers that reflects the heart of the brand. Every stitch, every fabric choice, and every design detail tells a story of what Suvski stands for: quality, style, and inclusivity.
One thing we’ve learned along the way is the importance of staying true to your vision. There’s a quote I live by that has guided me through the highs and lows of building Suvski: 'Don’t take criticism from someone you wouldn’t ask advice from.' It’s a simple reminder to filter out the noise and focus on advice that truly matters, whether it’s from trusted mentors, supportive peers, or your own intuition.
For anyone sitting on an idea or dream of their own, let Suvski be a testament to the power of starting, even when the path ahead feels uncertain. The process may be messy, but passion, persistence, and purpose can take you further than you think. Whether it’s mastering a skill, launching a brand, or chasing a personal goal, the most important step is the first one.
Thank you for being part of Suvski’s journey – it’s because of you that we’re able to keep moving forward.
We’d love to hear your thoughts on our newsletters. If you have suggestions for future topics or just want to share your feedback, send us a DM on Instagram @suv.ski. Your input helps us create content that’s tailored just for you.
